Energy Powerhouse Regent Power Gets 
a New Brand Look and a New Brand Persona

LINK TO WEBSITE

“The idea of telling my 'why' rather than just what we do has had a profound effect on my marketing program.  Dave and the Sandbox team helped me craft my presentation to each audience—not one size fits all!  Marketing isn’t just saying “we do this” or “we do that” or barfing our accomplishments on people, it is communicating our mission, our connection, our reason for developing win/win relationships. I believe that having Sandbox on my strategy team is a sound and rewarding business decision.”  –Laura Jones

Laura Jones knew that her ideas could change the world. She started her independent company, Regent Power, to make these dreams a reality. The problem Laura ran into, like many entrepreneurs who deal in the business of transforming lives, was finding the right audience to believe her ideas were worth their investment.

When Laura originally began her company, she didn’t have much money, so she relied on a neighborhood friend to put a website together to get her company up and running. The website was simple, just giving basic information about Laura and her company—it wasn’t convincing anyone that Laura’s ideas were anything special.

Laura continued to operate her business with the simple website, and eventually she even seized an opportunity to partner with Ameren UE. Ameren UE expressed their interest in working with Laura, but they let her know that she’d need to package her website in a much more convincing and professional way if she wanted to investors to see Regent Power as a viable company that could change the world. Her current website didn’t show off the potential her company had. It was hurting her chances of working on important projects.

In a slight panic, Laura turned to Sandbox Creative to help her streamline her message and create a website that would legitimize her company. Sandbox walked her through their brand story approach to marketing. They helped her identify the key audiences she was trying to transform and situate herself as a guide to these audience members, helping them with her world-changing ideas. Defining her brand in this way, Sandbox earned Laura’s trust.

They designed a professional website that bought Regent Power a whole new level of competitiveness. Packaging Laura’s ideas in a cohesive way immediately changed investors’ opinions of her. They went from looking at her website with hesitation to looking at her website and becoming inspired to work with Laura, eager to learn more about her ideas and her company.

The new website that Sandbox designed opened many doors for Laura, creating opportunities for her to work on projects that are changing the world. She is currently working on a project to replace a strand of streetlights in downtown St. Louis, a move that should decrease crime in that area. She has also landed a deal with the country of Zambia to develop a power grid that will bring energy to the country and allow them to address their poverty issues.

Many entrepreneurs want to keep their initial investment costs low, because they don’t have the big budget to sell their big ideas. They have to choose between saving money and sacrificing quality or making a commitment to quality that will truly make a difference. When people with great ideas try to cut costs by using borrowed templates and cookie cutter stories, they don’t realize that they’re sending the message that their story is worth hearing. It’s just as generic as the stories and templates it was modeled after.

Laura needed to get people to care about what she’d created. Sandbox Creative helped her craft a unique story and professional presentation that transformed investors’ opinions and made them care about her ideas. Her commitment to quality showed others that her company and story were unique and worth the investment.

 

BRAND LAUNCH COMPONENTS:

• logo

• brand promise

• brand story

• brand positioning

• website

• trade publication ad campaign

• letterhead

• business cards

• envelopes

• Word template

• Powerpoint template