Chase is committed to their customers facing financial hardship. These campaigns and programs extended an educational lifeline to many people who found themselves in financial distress due to the Great Recession.
Empowering the Customer Service Representatives was paramount to encouraging them to believe they could actually assist homeowners by accessing many of the different tools within their tool belt. Motivation was critical to convince the CSRs to do the work of properly assessing the homeowners situation and determining the most applicable solution. Making the CSRs the heroes was the key strategy that made this campaign a huge success. Have cape, will solve problem.
LET'S MAKE AN IMPACT